AI-Enhanced Creator Strategies
That Actually Work

13 years inside YouTube and TikTok.
Now helping creators, agencies, and brands cut through the AI noise.

About

Platform Insider Knowledge Meets
MENA Market Expertise

Hala Al-Ajil
Google & YouTube, 13 years TikTok UK, Agency Acceleration Lead MENA Markets, 10 years

I spent 13 years at Google and YouTube, with a decade of that time based in Dubai building creator partnerships across MENA markets. Most recently, I led Agency Acceleration & Incubation at TikTok UK, scaling creator-agency performance and revenue growth.

I know how YouTube and TikTok algorithms actually work - because I built the systems that support creators. This insider perspective helps you separate genuine opportunities from the noise.

I’ve worked with thousands of creators globally, launched programmes that scaled across regions, and championed initiatives like Batala, empowering female creators across MENA. I know what separates content that breaks through from content that gets ignored.

Platform Insider Knowledge

I Didn’t Just Work With These Platforms.
I Worked Inside Them.

13 years at Google/YouTube building creator programmes across three continents, plus leading TikTok’s Agency Acceleration in the UK.
I know what platforms prioritise because I built the systems that support creators.

Google

13 years

YouTube

Creator programmes, 3 continents

TikTok

Agency Acceleration & Incubation Lead

Why Me

What Makes Me Different

Platform Insider Knowledge

I know how YouTube and TikTok algorithms actually work - because I built the systems that support creators, not just studied them.

MENA Market Expertise

10 years in Dubai building creator ecosystems across the Middle East and North Africa, understanding regional nuances that most people outside the market miss.

AI as Amplification

I help clients identify the 3-5 AI tools that actually drive results for their specific content needs, cutting through the noise of hundreds of options.

Services

What I Do

Platform insider knowledge. AI-enhanced strategies.
Results that matter.

01

AI-Enhanced Content Strategy

For established creators ready to scale

  • Platform optimisation (YouTube, TikTok, cross-platform growth)
  • AI tool implementation and workflow design
  • AI-powered workflows and automated content operations
02

Agency Growth & Scale

For agencies and CSPs managing creators in MENA or UK markets

  • Creator talent management and scaling
  • MENA and UK market expansion strategies
  • AI tool implementation for content teams
03

Creator Partnership Strategy

For brands investing in creator programmes

  • Creator partnership strategies that drive ROI
  • Campaign development and optimisation
  • Regional market insights
04

Workshops & Training

For teams ready to build AI-powered content skills

  • Hands-on workshops for creators, agencies, and brand teams
  • AI tool implementation and workflow training
  • Half-day intensives to multi-day accelerator programmes
Ideal Clients

Let’s Talk If You’re:

An established creator looking to scale with AI

Building a content business and need strategic guidance

An agency or CSP managing creators

A brand looking to build creator partnerships that drive ROI

Looking for hands-on AI training for your team

Ready to cut through AI tool noise and focus on what works

Get Started

Ready to Scale?

Let’s discuss how AI-enhanced creator strategy can transform your content business.

Or email me at hala@halajil.com