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AI-specialised creator economy
consultant.

I architect creator businesses that don’t depend on a single platform. 13 years inside Google/YouTube and TikTok UK, now helping agencies, brands and creator businesses build properly diversified strategies for the way the creator economy actually works.

Learn More Or email me at hala@halajil.com
About

Platform Insider Knowledge Meets
Pattern Recognition

Hala Al-Ajil
Google & YouTube, 13 years TikTok UK, Agency Acceleration Lead MENA Markets, 10 years

I spent 13 years at Google and YouTube, with a decade based in Dubai building creator partnerships across MENA. Most recently I led Agency Acceleration and Incubation at TikTok UK, scaling agency-creator performance and revenue growth.

I’ve seen thousands of creator businesses succeed and fail. I know what makes the difference between businesses that scale and businesses that wobble at the first platform shock. That pattern recognition, built over more than a decade inside the platforms themselves, is what I bring to every client engagement.

I’ve championed initiatives like Batala, the region-wide programme empowering female creators across MENA. I’ve worked with broadcasters, MCNs, CSPs and independent creators across three continents. I know what separates content that breaks through from content that gets ignored.

Hala Al-Ajil speaking at Create London Festival

Create London Festival

Platform Insider Knowledge

I Didn’t Just Work With These Platforms.
I Worked Inside Them.

I didn’t just consult on creator partnerships from the outside. I built the programmes. I scaled them across regions. I’ve sat in the rooms where platform priorities get set, and I’ve spent years watching how those priorities shape creator businesses for better and worse. That’s the perspective I bring to clients now.

Google

13 years

YouTube

Creator programmes, 3 continents

TikTok

Agency Acceleration & Incubation Lead

Why Me

What Makes Me Different

Strategic Architecture

I help clients build properly diversified creator businesses, not single-platform empires. The work covers multi-platform strategy, owned audience design and structural risk reduction. The result is a business that grows on its own terms.

MENA and UK Expertise

13 years inside the platforms, including a decade in Dubai building creator ecosystems across the Middle East and North Africa, and the last two years inside TikTok UK. I work across both regions and understand the nuances neither group sees clearly.

AI as Amplification

I help clients cut through hundreds of AI tools to identify the three to five that genuinely drive results for their business. AI is a capability, not a positioning statement, and I treat it that way.

Services

What I Do

Strategic architecture. Platform insider knowledge.
AI-enhanced systems that scale.

01

Strategic Architecture

For agencies, brands and creator businesses building for the long term

  • Multi-platform structural design
  • Owned audience architecture (newsletter, web, podcast)
  • Platform diversification and risk reduction
02

Agency Growth and Scale

For agencies and CSPs scaling creator operations

  • Operational architecture for managing creator portfolios
  • MENA and UK market expansion strategy
  • Team capability building
03

Creator Partnership Strategy

For brands investing in creator programmes

  • Partnership strategies built around real audience behaviour
  • Campaign design and optimisation
  • Regional market insights for MENA and UK
04

Workshops and Training

For teams building creator economy capability

  • Hands-on workshops for creators, agencies and brand teams
  • AI tool implementation and workflow training
  • Half-day intensives through to multi-day accelerator programmes
Ideal Clients

Let’s Talk If You’re:

A creator business ready to reduce single-platform dependency

An agency or CSP scaling creator portfolios in MENA or the UK

A brand building creator partnerships that survive platform shifts

A team that needs hands-on capability building, not just slides

Get Started

Ready to build something that lasts?

Let’s talk about what your creator business needs to grow on its own terms.

Book a 30-Minute Discovery Call

Or email me at hala@halajil.com