13 years inside YouTube and TikTok.
Now helping creators, agencies, and brands cut through the AI noise.
I spent 13 years at Google and YouTube, with a decade of that time based in Dubai building creator partnerships across MENA markets. Most recently, I led Agency Acceleration & Incubation at TikTok UK, scaling creator-agency performance and revenue growth.
I know how YouTube and TikTok algorithms actually work - because I built the systems that support creators. This insider perspective helps you separate genuine opportunities from the noise.
I’ve worked with thousands of creators globally, launched programmes that scaled across regions, and championed initiatives like Batala, empowering female creators across MENA. I know what separates content that breaks through from content that gets ignored.
13 years at Google/YouTube building creator programmes across three continents, plus leading TikTok’s Agency Acceleration in the UK.
I know what platforms prioritise because I built the systems that support creators.
13 years
Creator programmes, 3 continents
Agency Acceleration & Incubation Lead
I know how YouTube and TikTok algorithms actually work - because I built the systems that support creators, not just studied them.
10 years in Dubai building creator ecosystems across the Middle East and North Africa, understanding regional nuances that most people outside the market miss.
I help clients identify the 3-5 AI tools that actually drive results for their specific content needs, cutting through the noise of hundreds of options.
Platform insider knowledge. AI-enhanced strategies.
Results that matter.
For established creators ready to scale
For agencies and CSPs managing creators in MENA or UK markets
For brands investing in creator programmes
For teams ready to build AI-powered content skills
An established creator looking to scale with AI
Building a content business and need strategic guidance
An agency or CSP managing creators
A brand looking to build creator partnerships that drive ROI
Looking for hands-on AI training for your team
Ready to cut through AI tool noise and focus on what works
Let’s discuss how AI-enhanced creator strategy can transform your content business.
Or email me at hala@halajil.com